When we talk about SEO quote, one thing must be clarified immediately: you can also be the best at search engine optimization, but if for some reason your customers do not accept the quotes you make for them, then nobody will ever know.
The secret of a good SEO quote is, without a shadow of a doubt, the balance of each part; building it so that there is a right balance between hours of work, compensation and any results is very important, but at the same time very difficult to find.
Let’s see, then, what are the factors that must be kept in mind both by those who make the SEO quote, then the web agency or the SEO consultant in charge, and who, instead, will have to sign it, or the customer.
To properly define all the costs to be included and accepted in a quote, it is a priority to choose which sales model is best suited to the specific needs of the customer to whom it is addressed.
There are, in fact, 4 different methods of quotation and it is always better to make sure that customers understand the difference between them to avoid unpleasant misunderstandings during billing.
When proposing a fixed cost SEO quote, what you will read is a precise quotation for each activity carried out after having carried out a preliminary SEO Audit.
Each intervention aimed at positioning is given a price based on the type of service to be performed or on the basis of the pages to be optimized.
It provides a quote based on how many hours or how many days are needed to perform a certain service.
This type of economic offer is built on the basis of the hours or days needed to provide a service or complete a finished intervention.
If it is agreed, for example, that on page optimization activities on a site will last from 4 to 7 days, the final compensation will be calculated on the basis of the days actually spent on that specific job.
Adaptable on the basis of the available budget, an SEO package includes on page and off page activities with related reporting.
If you want, you can see an example of our packages dedicated to SEO and link building right here.
This type of quote is the most particular and personalized because it is studied and created specifically for the needs of the customer and the project submitted.
In this case, everything must start from a strategy agreed between SEO consultant and client and listed on the basis of the activities / time that will be used to achieve the objectives set during the analysis phase.
We understand that there are many ways to evaluate the compensation methods, but what are the elements that must be considered to create an unassailable SEO quote?
In short, these are mainly:
WEBSITE TO BE OPTIMIZED
Let’s step back and see them together.
To create a realistic SEO quote it is always necessary to start from a preliminary analysis of the website that must be optimized both from a marketing and technical point of view, in order to have a clear idea of the market niche in which the business moves and the products or services offered, but also the technical requirements of the website on which it will work, such as:
In this analysis, in general, a study of competitors is also included: looking at how others move, in fact, is always a good way to beat them at their own game and undermine them from the highest SERP positions.
As it is easy to imagine, specific tools are used to carry out this analysis.
We, for example, take advantage of the data proposed by:
In addition, what we request is to request access to the resources that Google makes available to web masters, such as Google Analytics and Search Console, to get an absolutely correct picture of the situation.
Then, we move on to analyzing the keywords on which the site is positioned, which ones bring the most traffic, and which could help him in his race for online visibility.
The keywords, both local and global, will be carefully evaluated and an SEO optimization strategy will be built on them, effective and in line with the customer’s needs.
Another element not to be overlooked is the presence of any errors such as:
All these critical issues affect the site’s performance and its optimization, so it is necessary to fix them.
In addition, a complete SEO quote also includes the optimization of on-site and off-site content of the entire website.
AS REGARDS THE ON-SITE CONTENT, WE TALK ABOUT:
Working on elements such as title tags, meta descriptions and the various H1, H2 and H3 allows you to make the topic covered by each page of your website even more explicit to search engines, positively influencing its positioning in the reference SERPs and about website traffic.
Sometimes, a clear H1, a studied title tag and well-written meta description can really work wonders!
The optimization work is also done on the images, in which the specific attribute must be inserted so that they are readable by Google and on the texts, in which two very important elements must be inserted:
AS REGARDS OFF-SITE WORKS, HOWEVER, THE ACTIVITY THAT WILL BE PROPOSED IN THE SEO QUOTE WILL CONCERN TWO SPECIFIC ASPECTS:
Finally, a part of reporting on a monthly or weekly basis will also be included to keep the customer always updated on the activities that are carried out day by day on his website.
This document will include all the progress related to positioning in SERP, the changes with respect to the amount of traffic and all the interventions performed.
In SEO, if the strategy is thoughtfully thought out and implemented effectively, important results can be obtained, not necessarily in a very long time.
The graphic below is taken from the Search Console of one of our customers, owner of an ecommerce, who turned to us for the optimization of categories, tags and products of his online shop.
After the work of optimizing and cleaning up the superfluous, the site has grown steadily, with obvious benefits for the customer’s turnover.
However, the chart below is not an exception in SEO. There are many e-commerce sites and not only that have big SEO-side problems that nobody has ever identified or solved.
In short, a good SEO quote is what manages to make the customer perceive the value of the work that will be carried out and which explains, step by step and technicalism by technicality, what the specialist will do.
Be wary of those who do not proceed analytically because it could go to affect all the good work you have done so far.
Another important factor: an SEO estimate to be taken into consideration is that which, in varying measure according to the price, still takes into account all the factors that make search engine optimization such a complex discipline.
An editorial calendar is not enough to make a site splash out on Google, but all the other activities we have listed in these lines are needed.
Do they have a price? Of course they do, but they can also improve a company’s turnover if done correctly.